MODIUS CAR SHARING CO-OP
The Modius concept is for a member-owned car sharing cooperative concept providing an affordable, sustainable alternative to individual vehicle ownership. Members pay a modest membership fee and usage rates to access a shared fleet of vehicles located throughout the community, booking cars on demand for errands, commutes, or trips. Unlike commercial car-share companies, the co-op operates on a not-for-profit, member-governed model.
The brand identity reflects this ethos of shared, sustainable mobility: a simple geometric symbol and wordmark set in Avenir Geometric sans-serif, paired with calming blue tones optimized for both print and on-screen use. The cool colour palette and matching stock photography reinforce a sense of trust and calm — qualities suited to a service built on shared resources and community responsibility. The digital mockups presented here are a starting point, laying the groundwork for further web development, print and signage applications.
